"We didn't set out to build a product. We set out to solve a problem," says Naval Ravikant, co-founder, chairman, and former CEO of AngelList. It aligns perfectly with the existence of offshore staffing agencies.
Offshore staffing companies come in handy with solutions to potential problems that industries encounter, especially after the pandemic.
Let's unwind how offshore staffing agency affects a business: Increases productivity at reduced rates, less legal risk involvement, increased profit and saves infrastructure costs. Offshore staffing avails the company's talent pool at comparatively lesser pay rates and more secondary beneficiaries than they're liable to provide to the in-office staff.
If you are an industry in offshore staffing, whether established or a startup, ready to bloom, then apart from anything else, the most important thing is the clients to deal with. The only way to showcase your special services is by having clients that you work for.
"It is much more important to work on the right thing than to work many hours. Most people waste most of their time on stuff that doesn't matter". Sam Altman CEO of OpenAI.
Clients can symbolize any company's blood vessels, which not only brings but also highly affects the workflow. Thus, finding the right client is the first step taken toward the future of any company:
Choosing your Industry
Offshore staffing agencies are numerous, all working for different industries, like, IT, medical, and marketing. The requirement for these varies from one to the other. Therefore, setting your goal and defining the choice of industry is utmost. For example, let us go with IT staffing as a reference in this piece.
Market
Understanding the need of the market, the latest trends in your sector, target clients and their needs, and challenges in carrying out their work. How well your company gels up with the market and client needs is another factor affecting your company's growth and choosing your clients.
Location
Offshore staffing agencies have a lot to do with your location, your company' s-based location, and the people you work for. Suppose you are working for an IT industry that is US based and needs staff from India, and you're based out in the US, having branches in India, Singapore, and a few other places. It is more accessible for both of you to understand the need for both-way traffic in terms of culture, legal responsibilities, the process, risks and benefits, and financial factors.
Knowing your competitions
Knowing your possible competitors, understanding their strategies, workforce, process followed, approach towards clients, and problem-solving method is required as well. Being authentic and escaping the competition is a thing, but it is not a good idea to turn a blind eye and move on. Awareness about one's competition is also a way to be aware of your own needs and upgradation; it brings in a lot of market knowledge.
Bringing into action the marketing tools
To be seen and noticed in the market is a must, no matter how long you have been in the zone. Business follows the out-of-sight, out-of-mind proverb. Here comes the use of marketing collaterals. Branding the company and letting your possible clients know you, making your services evident through client testimonials, blog posts, smart website handling, LinkedIn profile update, marking your presence and growth through social media posts and trends, and organizing seminars, workshops, and webinars frequently.
Ensuring reliability
Make your company look reliable. If you provide service to a startup and your solutions sort their problem, it is entirely understood that they will likely come back. And if working for an established firm stuck with some project or talent pool, your services will make them trust you and ensure your growth. To deliver superb services, you need to be open and clear about your services, schemes, policy, and the money role. It is essential to understand their needs and problems and make them comfortable working with you. Try maintaining transparency with your clients and let them know why they should choose your company over any other.
To sum up, knowing your work and making the right effort in the right direction is how you can find clients for your offshore staffing company.